Last year I attended an online course called the London Real Business Accelerator. The course had a strong focus on video and its importance for online business. A recurring theme throughout the whole course was to record vlogs. I believe most of you will agree with me that it is a strange and scary feeling to speak into a smart phone and publish it to the whole world forever. One of the tasks the first course week was to record 10 vlogs in 10 days. And on the 5th of November last year I recorded my first vlog. I had just finished an awfully long field day of measurements in the south of Sweden and had gotten into my rental car about to head back home. But I knew that I needed to record that vlog before I go, because it was late in the evening. So, after a LOT of resistance, I grabbed my phone and started talking about the thoughts that were in my head at that moment and published it on Youtube and shared the link on my other platforms. I did not stop at 10 vlogs, I just kept going. Now, a year later I am closing in 500 vlogs and the friction is all but gone. Here are some of the most important things I have learned.

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