Posts tagged video
I published 1000 videos on YouTube

“Yes” is a commitment and “No” equals freedom. I like that saying and seldom have it been more appropriate than yesterday when I published my final daily upload on YouTube after publishing at least one video every single day since November 2019. I had concluded that video is the medium of the future, and decided that I needed to get comfortable in front of a camera, and that the best way to get there was to publish at least 1000 videos with a minimum of one per day. It is physically impossible to not get at least decent at it if you do it one thousand times. Yesterday, after I pressed the upload button for the final time in my somewhat insane endeavor, I experienced a strange and very satisfying feeling of inner peace. A sense of freedom.

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Rome wasn’t built in one day

The year 2020 and 2021 have resulted in some interesting alternatives for live music. With most concerts cancelled, some artists went online instead and started to livestream. I personally find this approach very interesting for several reasons. The ability to play live to anyone in the world is the primary factor. And the possibility to experience it even after the concert is over is another. It opens a whole new forum for musicians to interact with their followers. However, I do suspect there is a huge technical barrier for many musicians. Personally, I love to figure out how things work and bang my head on a problem until I find a “perfect” solution. Learning how to livestream drums AND play the drums at the same time might perhaps be my most ambitious and rewarding project yet. Because there is no end in sight of technical problems to be solved!

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Creative starvation

Isn’t it paradoxical that to stimulate the creative process, you need to increase the difficulty and make it harder for yourself? Time constraints are especially useful in this regard and works very well for me. I.e. unconditionally write and publish a blog post in 30 minutes max. Like I just did with this one. Whatever you do, do not choose the “When it’s done”-approach. Because if you choose that road, the probability increases that you will remain stationary.

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Upgrading my live streaming setup with a system camera and a studio microphone

My YouTube channel has seen some serious growth lately and I realized that it is time to up the ante regarding the production value. Up until now I have been using a Logitech BRIO webcam, and a Jabra Speak conference phone. They get the job done fine, but the camera struggles with White balance and focus and the microphone picks up a ton of room reverberation. So, I pulled the trigger and invested in a proper mirrorless camera with real optics and a spring-loaded studio arm to mount a large membrane microphone. This gave a huge boost in production quality and my online meetings have never looked and sounded this good. I am also proud that I kept going with basic equipment for almost 1½ years before upgrading. My past self had a tendency to get stuck in gear acquisition syndrome instead of producing content. You should always let the content come first, and then invest.

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What is the purpose of 500 vlogs in 365 days?

Last year I attended an online course called the London Real Business Accelerator. The course had a strong focus on video and its importance for online business. A recurring theme throughout the whole course was to record vlogs. I believe most of you will agree with me that it is a strange and scary feeling to speak into a smart phone and publish it to the whole world forever. One of the tasks the first course week was to record 10 vlogs in 10 days. And on the 5th of November last year I recorded my first vlog. I had just finished an awfully long field day of measurements in the south of Sweden and had gotten into my rental car about to head back home. But I knew that I needed to record that vlog before I go, because it was late in the evening. So, after a LOT of resistance, I grabbed my phone and started talking about the thoughts that were in my head at that moment and published it on Youtube and shared the link on my other platforms. I did not stop at 10 vlogs, I just kept going. Now, a year later I am closing in 500 vlogs and the friction is all but gone. Here are some of the most important things I have learned.

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The best of two worlds

I have always stood with one foot in the private sector and the other foot in academia. These two worlds are like Yin and Yang. When working as an acoustic consultant, efficiency and rapid progress is the name of the game. Solve the problems as using the fastest and simplest solution, send an invoice and move on. In academia (especially with research), you thoroughly investigate all possible paths and strive for perfection. Quality over Quantity is the name of the game here. I have never felt comfortable living in just one of these worlds. My gut feeling has always told me to keep one foot in each camp, even though it typically involves more work. Well, until now, that is. It is a long-term strategy that is starting to pay off in a beautiful way. The marriage of two diametrically opposite worlds has the potential to create a lot of value.

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